Privacy Policy

Welcome to Modern Day Digital ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit our website, fill out a form, book a call, or otherwise interact with our services.

By using our website or submitting your information, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our website or services.

Information You Provide Directly

When you fill out a form, request an audit, or book a call with us, we may collect:

• Your name and the name of your business
• Email address and phone number
• Business address, city, state, or service area
• Your website URL and online profiles (e.g., Google Business Profile)
• Any details you voluntarily share in free-text fields (e.g., notes about your business)
• Appointment and scheduling information when you book a call

Information Collected Automatically

When you visit our website, we automatically receive certain technical data, including:

• IP address and approximate geographic location
• Browser type, version, and operating system
• Pages visited, time spent, and referring URL
• Device identifiers and screen resolution
• Clickstream data and interaction events

Information from Third Parties

We may receive information about you from third-party sources such as:

• Analytics providers (e.g., Google Analytics)
• Advertising platforms (e.g., Meta, Google Ads) if you interact with our ads
• Calendar and scheduling tools used to book appointments
• CRM and marketing automation platforms we use to manage client relationships

We use the information we collect for the following purposes:

We do not sell, rent, or trade your personal information. We may share your information only in the limited circumstances described below:

Service Providers

We work with trusted third-party vendors who help us operate our business. These vendors only receive information necessary to perform their specific function and are contractually prohibited from using it for other purposes. Examples include:

• Email and SMS delivery platforms
• CRM and marketing automation software
• Calendar and scheduling tools
• Website analytics and hosting providers
• Advertising platforms for retargeting (only aggregated or anonymized signals)

Legal Requirements

We may disclose your information if required by law, subpoena, court order, or government request, or if we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or comply with a legal obligation.

Business Transfers

If Modern Day Digital is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website of any change in ownership or use of your personal information.

Our website uses cookies and similar tracking technologies to enhance your experience and understand how our site is used.

Types of Cookies We Use

• Essential Cookies: Required for the website to function correctly. These cannot be disabled.
• Analytics Cookies: Help us understand visitor behavior and improve our content (e.g., Google Analytics).
• Marketing Cookies: Used to show relevant ads on other platforms and measure campaign effectiveness (e.g., Meta Pixel, Google Ads).
• Functional Cookies: Remember your preferences and settings to improve your experience.

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling certain cookies may impact the functionality of our website. For more information on managing cookies, visit allaboutcookies.org.

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Lead and audit request data is retained for up to 3 years, or until you request deletion.
• Client records are retained for the duration of our business relationship plus 5 years for legal and accounting purposes.
• Marketing communication records (e.g., opt-in history) are retained for 5 years.
• Website analytics data is retained for up to 26 months in accordance with provider policies.

When data is no longer needed, we securely delete or anonymize it.

We implement industry-standard technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, disclosure, or alteration. These measures include:

• SSL/TLS encryption for all data transmitted between your browser and our website
• Access controls that limit data access to authorized team members only
• Regular reviews of our data collection, storage, and processing practices
• Use of reputable, security-vetted third-party platforms

While we take reasonable steps to secure your data, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security, and you share information with us at your own risk.

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to certain legal exceptions.
• Portability: Request that we provide your data in a structured, machine-readable format.
• Opt-Out of Marketing: Unsubscribe from our emails at any time using the unsubscribe link in any email we send, or by contacting us directly.
• Withdraw Consent: Where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
• Do Not Sell / Do Not Share: We do not sell your data. California residents may submit a formal Do Not Sell or Share request under CCPA.

To exercise any of these rights, please contact us at the details in Section 12. We will respond to verified requests within 30 days.

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately and we will take steps to delete such information from our records.

Our website may contain links to third-party websites, tools, or services — such as booking platforms, social media pages, or partner resources. This Privacy Policy applies only to Modern Day Digital's own website and services.

We are not responsible for the privacy practices or content of any third-party sites. We encourage you to review the privacy policy of every website you visit before submitting any personal information.

If you provide your phone number and consent to receive text messages from us, the following terms apply:

• You may receive appointment reminders, follow-up messages, and service-related notifications via SMS.
• Message frequency varies based on your interaction with our services.
• Standard message and data rates from your carrier may apply.
• You can opt out at any time by replying STOP to any message you receive from us.
• To request help, reply HELP or contact us directly.
• We do not share your phone number with third parties for their marketing purposes.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes, we will update the "Effective Date" at the top of this page.

For material changes, we will provide more prominent notice — such as an email notification or a banner on our website. We encourage you to review this page periodically. Your continued use of our website or services after any changes constitutes your acceptance of the updated Privacy Policy.